Creative Marketing Ideas for Writers
May 27, 2009 by Maria Keckler
Filed under Habits, Publication, The Whole Nine Yards, Writing Craft
In “Golden Rule Marketing for Writers,” Emily Akin reminded us that aspiring authors should learn to love marketing and spend as much as 80% of their time marketing their writing. Still, some writers chew on this idea with apprehension, hoping they will be the exception. I think the problem is that we tend to approach marketing with the wrong perspective.
I recently ran across Meeting Needs, a blog post by Sarah Bolme, Director of Christian Small Publishers Association. She challenges Christian writers to see marketing differently. She says this: ”Promoting a book is like being a missionary. Missionaries don’t sit at home and wait for people who need Jesus to come to them. They go “into all the world” and seek the lost.” What a great perspective!
If you are beginning to feel differently about marketing, then you are ready for some new ideas to reach your readers. Here are five links to articles from creative writers and marketers that can get your creative juices flowing:
Question: How about you? Do you have some creative marketing ideas that help you reach your readers? Share them with us.
Thanks so much for the nice post referencing one of my marketing blog posts on Meeting Needs. My book, Your Guide to Marketing Books in the Christian Marketplace” has many great creative marketing ideas. One low cost one is to create stamps using your book cover. Then stick them on all your mail! You can create a stamp of your book cover at http://www.www.zazzle.com or http://www.photostamps.com.
Sarah,
Thank you for stopping by! What a fabulous idea. You are a pro and a great reasouce for everyone in this writing and publishing journey! I’ll be checking out more of your ideas.
Maria
I’ve never thought of it like missionary work. Excellent way to approach the job – or should I say ‘joy’? After all, it is a blessing to have something to promote. Now to find time to do it all!